Acura TLX Faces the Chop in Midsize Sedan Market
The Decline of the Acura TLX: A Shift in Consumer Preferences
For years, car enthusiasts have become accustomed to hearing about automakers discontinuing long-standing models. This trend is often attributed to the market's growing preference for SUVs and crossovers over traditional sedans. Acura, a luxury brand under Honda, is now adding its name to this list with the cancellation of the midsize TLX sedan after this year.
Acura has stated that sales of the TLX have been declining significantly, which is largely due to the fact that customers are showing more interest in Acura’s crossover and SUV models. This shift in consumer behavior highlights the broader automotive industry trend where SUVs and crossovers dominate the market, leaving sedans struggling to maintain relevance.
A Legacy of Innovation and Evolution
The TLX has a rich history that dates back to the original Acura TL sedan, which itself was a successor to the Acura Legend. The first TL model appeared in 1995 as a front-wheel-drive midsize premium alternative to the Honda Accord. Over time, the TL evolved, becoming sleeker and sportier, even introducing a Type S variant. The third generation of the TL had an Italianate design that resembled an Alfa Romeo, though it was designed by Honda.
The fourth-generation TL marked the end of the line for the TL, featuring Acura’s Super Handling All-Wheel Drive (SH-AWD) system. It was also the first TL to offer a six-speed manual transmission. The TL was eventually replaced by the TLX, which combined elements of past TL designs with a more modern, sporty look. The TLX offered SH-AWD again but only on the heavier six-cylinder models. The four-cylinder versions were more enjoyable to drive and featured P-AWS (Precision All-Wheel Steer), a rear-wheel steering system that enhanced handling.
Sales Trends and Market Challenges
The first generation of the TLX was available from 2015 to 2020, and it was later replaced by the current model introduced in 2021. This second-generation TLX adopted a sportier design, combining available SH-AWD with a new Type S variant powered by a 355-hp twin-turbo 3.0-liter V-6 engine. Despite its impressive performance and striking appearance, the TLX continued to experience declining sales.
According to Acura’s data, the original TL reached its peak annual sales in 2005 with 78,218 units. However, sales dropped sharply through 2014, the year the TL was replaced by the TLX. The TLX saw its peak sales one year later, much sooner than the original TL, which took a decade to reach its peak. Since then, sales have steadily declined, with only 7,478 units sold in 2024. Acura plans to stop production of the TLX later this month.
Acura’s Continued Commitment to Cars
Despite the cancellation of the TLX, Acura is not abandoning cars entirely. The smaller Integra model is performing well, accounting for 40% of all sales in the entry-luxury segment. The Integra offers a six-speed manual transmission and a Type S variant based on the Honda Civic Type R. Additionally, there are rumors that the NSX supercar might see a successor in the future.
While the TLX may be ending its run, its legacy lives on through the many vehicles that came before it. Acura’s decision to discontinue the model reflects the changing preferences of consumers, who are increasingly drawn to SUVs and crossovers. However, the brand remains committed to offering a range of vehicles that cater to different tastes and needs.