The Surprising Luxury Feature of This American EV
A Unique Design Element in Cadillac's Optiq EV
Cadillac is introducing its Optiq EV with a distinctive design feature that sets each model apart. This innovative approach highlights the brand’s commitment to sustainability and individuality, making it a standout in the electric vehicle (EV) market.
As the automotive industry continues to shift toward electrification, manufacturers are focusing on reducing their environmental impact through sustainable construction methods and eco-friendly materials. This trend is not limited to new EV startups like Tesla and Polestar; even traditional luxury brands are embracing the green movement. While leather has long been a symbol of luxury, recycled materials are now becoming the standard across the industry, from Bentley to Mercedes-Benz.
Cadillac has quickly adapted to this change, entering the high-end EV market with a range of models, including the Lyriq, Vistiq, Escalade I Q, and the luxurious Celestiq. The latest addition to this lineup is the Optiq, which features a unique interior element that captures attention.
A One-of-a-Kind Interior Feature
The Optiq's center console includes a special PaperWood veneer made from an equal mix of tulip wood and recycled newspaper. This material is carefully layered and milled into a laminate for use in the car. At first glance, it may appear as a simple monochromatic finish, but upon closer inspection, the letters from the recycled newsprint can be seen peeking through the lighter parts of the grain.
According to Cadillac, this process ensures that each trim piece is entirely unique. As Optiq designer Nina Cho explains, "What’s really special and unique about this process is that the veneer is made up of different newspapers, so each trim piece is entirely unique to that vehicle."
This feature is more than just a visual statement; it aligns with Cadillac's broader strategy to attract a younger demographic. Over the past five years, the brand has managed to increase its pool of younger buyers by five percent, a significant step for a company that has traditionally catered to older drivers.
Targeting a Younger Audience
While the increase may seem modest, it represents a crucial shift for Cadillac. In 2023, the average age of new Cadillac customers was 54, down from 59.5 nine years earlier. By positioning the Optiq as the entry-level model in its lineup, Cadillac aims to continue drawing in younger buyers. The Optiq offers an all-electric drivetrain and sustainable features such as accent fabric woven from 100% recycled yarn, providing a modern and progressive experience.
Pricing and Availability
The Optiq will go into production this fall, available in two trim levels: Luxury and Sport. Both models come with a dual-motor all-wheel drivetrain rated at 300 horsepower and 354 lb-ft of torque. Cadillac claims a range of 302 miles, with fast-charging capable of adding up to 79 miles of range in just 10 minutes.
Pricing for the Optiq starts at $52,895 for the Luxury 1 and $53,495 for the Sport 1. Higher-end versions, the Sport 2 and Luxury 2, include additional features such as a heads-up display and heated rear outboard seats, available for a few thousand dollars more.
With its combination of sustainability, innovation, and appeal to a younger audience, the Optiq marks an important step forward for Cadillac in the evolving EV landscape.