Tesla Disapproves of Chinese SUV's Record Pre-orders
Dongfeng’s M817 Addresses Off-Road Niche in China's Market
Dongfeng, one of China’s leading state-owned automotive manufacturers, has made a significant impact in the country's automotive market with its new M-Hero M817 hybrid SUV. This model has captured nearly 10,000 pre-orders within just 24 hours, showcasing strong consumer interest and highlighting a growing demand for versatile and powerful vehicles.
The M817 is positioned as a compelling alternative to Tesla's offerings, especially in the off-road segment where Tesla currently lacks a presence in China. The Cybertruck, Tesla's highly anticipated electric pickup, is not yet available in the Chinese market, leaving a gap that the M817 aims to fill. Priced at 329,000 yuan (approximately $45,854), the M817 offers a balance of affordability and performance, making it an attractive option for drivers seeking versatility without breaking the bank.
This 5-seat SUV features a 1.5-liter turbocharged engine paired with two electric motors, delivering impressive acceleration with a 0-62 mph time of 4.2 seconds. It also boasts a commendable all-electric range of 124 miles, making it a practical choice for daily use. Additionally, the M817 is equipped with a powerful 912-horsepower rating and 944 lb-ft of torque, supported by a 4x4 drivetrain that enhances its off-road capabilities.
Advanced Technology Integration
One of the standout features of the M817 is its integration of Huawei’s latest ADS 4 driving assistance system. This system marks a significant milestone for China, as it represents the first high-speed Level 3 commercial autonomy solution. The ADS 4 includes several cutting-edge technologies, such as the first mass-produced high-precision solid-state LiDAR, an in-cabin laser vision sensor, and distributed millimeter-wave radar. These innovations are designed to enhance safety and driver convenience, setting a new standard in the industry.
The M817 will be available in two distinct exterior designs: the "City Edition" and the "Off-Road Edition." The City Edition features hidden mechanical door handles and low-drag wheels, while the Off-Road Edition includes exposed hinges, beadlock wheels, and a 12,500-lb electric winch. Both versions offer robust off-road capabilities, with a 33-degree approach angle, a 34-degree departure angle, and a 13.1-inch ground clearance. Drivers can further increase this clearance to 15.1 inches by opting for air suspension, providing additional flexibility for various terrains.
Interior and Technological Features
Inside the M817, the focus is on comfort and technology. A 15.6-inch floating curved central screen serves as the centerpiece, complemented by aviation-inspired switches and a rotary knob to reduce reliance on touch controls. Passengers benefit from 13 power outlets, ensuring that all devices remain charged during long trips. The vehicle also offers two powertrain options: a Plug-in Hybrid Electric Vehicle (PHEV) and an Extended-Range Electric Vehicle (EREV), catering to different driving preferences and needs.
Tesla's Performance in China
While Dongfeng has seen a surge in pre-orders, Tesla's performance in China has shown some fluctuations. In the week ending July 20, Tesla registered 9,900 vehicles, a decrease of nearly 20% compared to the previous week and 5.7% lower than the same period last year. This marks a decline from the strong sales Tesla experienced earlier in the year, with sales three weeks into Q3 last year showing over 70% year-over-year growth. Although Tesla's sales have been somewhat stable after reaching a low point in early July, the overall trend indicates a need for strategic adjustments to maintain momentum in the competitive Chinese market.
Conclusion
Unlike the non-refundable deposits for Xiaomi’s YU7 electric SUV, the deposits for the M817 are refundable, adding an extra layer of confidence for potential buyers. The impressive number of pre-orders—9,713 in a single day—demonstrates Dongfeng's ability to compete against major automakers like Tesla and thrive in China's New Energy Vehicle (NEV) market. The M817's appeal lies in its hybrid versatility, combining quality all-electric range, off-road capability, and powerful performance in a stylish and functional package. As the automotive landscape continues to evolve, the M817 stands out as a strong contender in the Chinese market.