Does Harley-Davidson Keep Its Value?
The Legacy of Harley-Davidson and Its Resale Value
Harley-Davidson motorcycles have become a symbol of American culture, recognized globally for their iconic designs and powerful engines. Since its inception in 1903, the brand has remained a staple in the motorcycle industry, weathering economic downturns, competition from international manufacturers, and shifting consumer preferences. Today, it continues to hold a special place in the hearts of riders across the United States.
One of the key concerns for both current and potential owners is how well these motorcycles retain their value over time. Like any vehicle, a new Harley-Davidson begins to lose value as soon as it leaves the dealership. However, the extent of this depreciation varies significantly depending on the model and market conditions.
Understanding Depreciation in Different Models
For example, the 2015 CVO Road Glide Ultra, one of the most premium models in the lineup, experienced a dramatic drop in value. When it was first sold, the bike had a starting price of $39,649. Ten years later, the average trade-in value is around $13,000, which is less than a third of its original price. Even though the average listing price is slightly higher at $18,000, this still means that owners could potentially lose up to $21,000 if they decide to sell the bike.
In contrast, the Street 750, one of the more affordable models, saw a much smaller depreciation. Originally priced at $7,499, it now averages around $4,000 in the used market, meaning it loses nearly half its value over a decade. While the trade-in value is lower at about $3,000, the Street 750 remains a popular choice for beginners due to its accessibility and performance.
Other Popular Models and Their Value Retention
Other models, such as the Heritage Softail Classic and the Street Bob, also show varying degrees of depreciation. The Heritage Softail Classic, which originally cost $18,349, now averages around $10,000 in the used market, representing a loss of approximately $8,000 over ten years. For those looking to trade it in, a well-maintained model might fetch around $7,000.
The Street Bob, another popular model, started at $13,449 when new. Currently, the average price for a used model is about $8,000, with trade-in values hovering around $5,800 for a good-condition bike. Despite this depreciation, the Street Bob remains a strong option for riders who appreciate its minimalist design and performance.
Factors That Influence Resale Value
When evaluating the resale value of a used Harley-Davidson, several factors come into play. The condition of the motorcycle, its age, and the number of miles on the odometer are all critical indicators. A well-maintained bike with low mileage can often command a higher price, even if it's several years old.
Additionally, certain models tend to hold their value better than others. High-end models like the CVO Road Glide Ultra may depreciate more rapidly, while more affordable options like the Street 750 or Street Bob may retain value more effectively. This makes them appealing choices for both new and used buyers.
Conclusion
Whether you're considering purchasing a new Harley-Davidson or looking to sell an older model, understanding the depreciation trends is essential. While some models may lose significant value over time, others remain strong performers in the used market. By choosing the right model and maintaining it properly, riders can maximize their investment and enjoy the timeless appeal of a Harley-Davidson motorcycle.